A franchise’s or brand’s marketing plan that is effective can boost foot traffic and sales. Let’s find out more about a few Indian franchise marketing case studies. We’ll watch the success stories to learn how other franchises are succeeding with Indian marketing.
All brand wants to put their best effort into its marketing strategies and activities, whether it is successful or not. Marketing is critical for the long-term health of the brand in addition to being an integral part of any franchise business.
Brands with great brand memory and excellent marketing campaigns are often adored by consumers. It’s critical to think about how a brand’s marketing decisions may affect the entire franchise firm. Also, the consumer relationship alters while marketing decisions are being made.
Let’s now look at the top 5 franchise marketing case studies from India. You’ll be surprised to learn how these firms, both domestic and international, overcame their many setbacks to effectively establish themselves in the Indian market.
Case Study – 1. “Amul The Taste of India”
Amul is a household name and a name that today resides at the tip of every Indian’s tongue. This became the top brand in the country after beginning with a small number of farmers to stop middlemen’s exploitation.
The brand’s years of expertise have helped our nation advance. Let’s look at how the “Amul-Taste of India” brand grew from a remarkably small company to a well-known one.
Due to its expanding economy, India’s commercial sector is becoming more and more well-liked. This is reflected in the citizens’ capacity to make purchases. For instance, business owners aspire to establish small franchise businesses.
Amul has a history of innovation, whether it is through the introduction of new products, inventive marketing methods, or the reinterpretation of society standards, which is the reason for its success. As was already mentioned, Amul was the first company to use buffalo milk to create skim milk powder in the 1960s.
Factors considered in Amul’s Success franchise marketing research in India include:
1. Amul Girl
This is the marketing tactic the company is doing to strengthen its brand. The company skillfully employed cartoons to add humor to its print adverts in its longest-running advertising campaign. The information is widely disseminated and promotes improved client interactions. This expands on the idea of the value of the Amul brand as a keepsake.
2. Regular Innovation
Amul continues to innovate, whether it’s by launching new goods, creating creative marketing strategies, or upending accepted social norms. In the 1960s, Amul was the first business in the world to use buffalo milk to make skim milk powder. Due to its three-tier cooperative structure, Amul has also transitioned from its previous operations to one that is more lucrative and efficient.
3. Strong Brand
Under the aegis of the Amul brand, Amul promotes all that is found along the Branded Home Architecture route. The parent brand is pushed rather than specific products in order to raise brand awareness and reduce marketing and advertising costs.
4. Uses an effective supply chain
Amul adheres to the state-level dairy association, regional dairy cooperative, and village-level dairy cooperative society’s three-level cooperative structure. a small-town dairy producer that procured, prepared, and marketed its goods to the national dairy organization.
5. Product Portfolio Variety
Because to its wide range of products, Amul can meet the demands of many market segments. Amul has established strong brand ties with its clients over time by providing advantages to its target market groups.
In summary, Amul has established itself as having one of the longest traditional marketing efforts, which is listed in the Guinness Book of World Records.
Case Study – 2. “Haldiram’s India”
Haldirams is a well-known brand in India that creates desserts, snacks, and dining establishments. For the past eight decades, the company has controlled the market for candies and snacks. What began as a little store in 1918 has expanded into a company with 5,000 crores in annual revenue. The remarkable expansion of Haldiram’s from a little Namkeen company to a multi-billion dollar conglomerate.
The fact that the founding family continues to exercise rigorous control over the company is credited with contributing to Haldiram’s remarkable success. Traditional recipes are preserved and passed down, family-led teams control manufacturing facilities and the company is shielded from fads.
Haldiram has seen its fair share of problems. Due to the 2015 Maggi ban, the US food regulatory body forbade several snacks and food products produced by Haldiram.
These foods were labeled as hazardous due to their high levels of food chemicals and microbes. The business received a good health certification from India’s FDA from the state of Maharashtra in September 2015 following extensive testing of the products.
Haldiram reached a new level in maintaining long-term shelf items in international transactions because of the innovative technical management of the products. Haldiram joined an online marketplace where customers could access and buy its items in addition to growing its business.
As a result, they continue to be a significant part of Indian households today, advertising their products using both conventional and new methods.
FAQs:
1. What role does strategic marketing play in franchising?
Franchise marketing is essential since it helps franchisors build and safeguard the reputation of the brand and helps franchisees generate leads and grow their businesses. As a result, everyone benefits from these marketing campaigns.
2. Why is the marketing phase of franchising crucial?
Every company requires marketing as a tactical instrument for expansion. Today, a company’s ability to compete in the market depends on having a strong marketing strategy. A franchise company has a dual marketing approach: it supports parent company sales while also taking care of the franchised sites.
In conclusion,
Franchise marketing case studies in India are crucial for any kind of company wanting to grow in the nation. Understanding marketing case studies is essential to comprehending marketing techniques. Studying marketing case studies can help you acquire a sense of how companies have engaged with their target market in unique ways to increase sales and lead generation and have a significant social impact.
